Site terms

What you let Usher do

By adding a site you give Looma permission, for as long as the site is on Usher, to:

• Access the site. Open its pages in Usher's own browser and read them, including pages behind a sign-in you give it.
• Map its forms. Record the structure of its forms (labels, field types, buttons, what each step leads to) and keep that structure as a map. Maps never hold what anyone typed.
• Fill its forms with test answers. While mapping, type a made-up person's answers into the forms and, where you tick it, press the final button, so your site may receive test submissions from Usher as if from a customer.
• Let assistants act on it. Give AI assistants the maps and your rules, so they can fill and send its forms for the people they act for, within the rules you set.
• Watch for changes. Check the pages again from time to time and rebuild a map when a form has changed.
• Keep records. Keep a record of each assistant session (which assistant, which page, which fields by their meaning, what a person confirmed), for the time your retention setting says.
• Serve the tag. Serve the script your pages load from Usher's address, and receive what it sends.

Usher does not read, store or pass on the values people type into your forms. The agreement on the legal page says what is processed and how.

Your site, your say

• You decide which pages are mapped, which assistants may act, what needs a person's confirmation, what is forbidden, and how long sessions are kept. You can change these at any time in your dashboard, and remove the site, which deletes its maps, rules and sessions.
• Nothing is published to assistants until you say so.
• Usher stays on the site you add: it never follows links to other sites while mapping yours.

What you take on

You confirm and promise that:

• The site is yours to give. You own or control the site, or have its owner's authority to add it, and adding it breaks no law, contract or third party's rights. Usher checks that you control the address; that check does not stand in for this promise.
• Your forms may lawfully take what assistants send. Letting assistants fill and send your forms on people's behalf is lawful for your business, and you have told the people who use your site what they need to know about it.
• Test submissions are yours to handle. You understand that mapping may send your site test submissions, and you will deal with them: separating them from real customers, and telling anyone who needs to know.
• Your rules are your responsibility. The rules you set decide what assistants may do on your site; what they do within those rules is your business's choice.
• You will keep your keys safe and tell us at once if one may have leaked.
• You will use the service lawfully and not for a site that breaks the law, harms people or infringes others' rights.

Looma's brands

Usher is run by Looma. You agree that Looma, and the brands and businesses it owns, operates or is under common ownership with (together, Looma's brands), may use what you publish on Usher for your site, its maps, your rules and your assistant app, the same way any assistant may: to reach your forms for the people they act for, within the rules you set and under these terms. Looma's brands get no more than any other assistant does: your rules bind them, your records show them, and your switching the app off stops them too. Nothing here lets Looma's brands hold themselves out as you, or use your name or marks beyond naming your site as the place a task is done.

Indemnity

You will indemnify Looma, its officers, staff and suppliers against every claim, loss, cost and expense (including reasonable legal fees) that arises from:

• your site, its content, its forms and what happens once a submission reaches it;
• a breach of these terms or of the promises above, including adding a site you had no right to add;
• the rules you set for assistants, or your choice to have the final button pressed during mapping;
• a claim by someone who used your site through an assistant, or by a third party, about your products, services, prices, decisions or data handling;
• your breach of any law that applies to you.

Looma will tell you of a claim promptly, let you run its defence where the law allows and you agree to meet the cost, and give you reasonable help at your expense. Looma does not settle a claim in your name without your agreement.

Our liability

• Usher is a way for assistants to reach your forms. It does not decide what your forms do, what your business offers, or whether a submission is right for the person it is for. Looma is not liable for what assistants, their users or your own systems do.
• Looma does not promise the service will be uninterrupted or free of errors, or that every form on every site can be mapped.
• Looma's total liability to you under or in connection with these terms, in any twelve months, is limited to the fees you paid for the service in those twelve months, and for a free plan to £100.
• Looma is not liable for loss of profit, business, contracts, revenue, data or goodwill, or for any indirect or consequential loss.
• Nothing here limits liability that the law does not allow to be limited, such as for death or personal injury caused by negligence, or for fraud.

Data

Looma processes personal data for you under the data processing agreement on the legal page, in the region and for the time it says, through the sub-processors it lists. What Usher keeps is set out there in the same words as the front page. The privacy notice covers your own account details.

The service

• The plan you choose sets how many sites and assistant sessions a month you have; the plan page says what each includes and costs. Fees are taken by Stripe in advance. If a payment fails and is not put right within the grace period, the plan ends and the site's app is turned off until it is.
• Looma may change the service, and these terms. A change to the terms is published here with a new version date and sent to your account's owners; carrying on using the service after it means you accept it. A change that takes away a right you rely on takes effect no sooner than thirty days after notice.
• The code behind the service is open source under its own licence, which does not change these terms.

Text messages and numbers

Where you switch texts on, people reach your assistant app by text message, on a number Looma rents from a messaging provider: the shared number by your keyword, or a number or short code of your own, bought as an extra on your plan.

• Numbers are leased, not sold. Every number and short code stays Looma's (or the provider's), and is assigned to your site for as long as the extra is paid for. When the extra ends, the number is released and may be given to someone else; you have no right to keep or move it.
• Minimum terms. Each extra has a minimum term, stated on the page where you buy it (a number, three months; a short code, twelve), because the networks provision it for at least that long. You may cancel at any time, but a cancellation before the end of the minimum term is charged to the end of it. The setup fee for a short code is returned only if the networks refuse the application, in which case the short code is not provided and the shared number stays yours to use.
• Approval is the networks'. A short code is applied for in your name and Looma cannot promise it will be granted, or when. Until it is, people reach you on the shared number.
• What goes over it is yours. You are responsible for the content and lawfulness of what your assistant app says and does by text, for having a lawful basis to message the people who text you, and for your own marketing never going over the channel without the person's consent. Looma answers STOP, START and HELP for every number as the networks require, and may refuse or stop messages that break the networks' rules or the law.
• Carrier rules. The UK networks' and the provider's rules for short codes and bulk messaging apply to texts sent for you, and you will keep to them.
• Phone numbers. A person's phone number and what they text are processed by the messaging provider named on the legal page and by Looma for the conversation only; Looma keeps neither, beyond the hash of a number that asked for no more texts.

Ending

• You can remove a site, or delete your account, at any time in your dashboard. The site's maps, rules and sessions are deleted, and assistants lose its app at once.
• Looma may suspend or remove a site, or end an account, if these terms are broken, if the law or a court requires it, or if the site is a risk to the service or to others, telling you why unless the law prevents it.
• The indemnity, the limits on liability and anything that by its nature should outlast these terms, does.

Law

These terms are governed by the law of England and Wales, and its courts have exclusive jurisdiction, without prejudice to a consumer's rights where the law gives them. If part of these terms cannot be enforced, the rest still stands.

A draft for counsel to settle before the first paying customer signs up. What it describes the service doing is what the code does.